PINA
PINA is a high-end mezcal and liquor brand that embodies the rich heritage and artisanal craftsmanship of mezcal production while also appealing to a modern, luxury-conscious audience.
Inspired by the heart of the agave plant, the brand reflects authenticity.
About PINA
PINA is a ready-to-drink mezcal brand that doesn’t take itself too seriously—except when it comes to bold flavor and standout design. Inspired by the vibrant energy of Oaxaca, this concept brand was created to feel as refreshing and punchy as its drinks.
Objective
Brand Identity | Packaging Design | Visual Language
The Brand
From the jump, PINA was all about capturing the fiesta spirit. We designed the visual identity to reflect the lively, cultural heartbeat of Mexico—infused with a modern twist.
The logomark, built around a stylized agave plant and hummingbirds, anchors the brand in its roots while keeping things light and adventurous.
Results
Color was our playground. Each flavor has its own palette that reflects the drink’s personality—from the spicy, juicy orange of the Mangonada to the crisp, zesty green of the Sour. Layered with playful illustrations and a splash of nostalgia, the typography nods to classic Mexican signage while feeling unmistakably new.
Each can is designed to stand out on the shelf—and on social media. Metallic inks, full-color wraps, and quirky iconography bring personality to every variant. The Mangonada in particular features warm tones and citrus slices with a flavor-forward focus, while the Water and Sour options lean into cool, clean minimalism with just enough edge.
Results
PINA was our chance to blend playful design with authentic storytelling. It’s a celebration in a can, and the branding reflects that—bold, memorable, and full of flavor. Salud.
