Building a brand isn’t as simple as choosing an attractive logo and running with it. Find out all about the principles behind building a brand successfully.
We’re going to look at how you can achieve brand consistency in your marketing efforts. Don’t leave anything up to interpretation.
The psychology of color is important when it comes to branding and the way people interact with your business. There’s also evidence that the shape of your logo affects consumer psychology, as well.
When we love a brand, we stick with it. We check social media to see what they're up to and blog posts to learn from them. The brands we trust become reliable friends, there to...