Lakers ITP Season Two
An immersive invitation experience highlighting the intersection of sports excellence, cultural celebration, and inspired artistic expression.
In the Paint, an impactful initiative by the Los Angeles Lakers, celebrates BIPOC artists in L.A. who creatively capture Lakers history. For Season 2, the Lakers sought a unique invitation experience that would authentically convey the prestige and creativity of this special event.
Our task was to design an extraordinary invitation package that would captivate recipients, driving interest, excitement, and attendance.
Approach
An exclusive multi-layered invitation experience
The outer mailer featured custom artwork by celebrated artist Charly Palmer, known for his powerful depictions of Black culture and history. Palmer’s distinctive illustration set a compelling narrative tone, showcasing the rich artistic expression the event sought to honor.
Inside the mailer, recipients discovered an elegant wooden keepsake box etched with Lakers-inspired court graphics. Upon opening, the box dramatically unfolded, revealing lush purple velvet interiors—a tribute to Lakers royalty—and a striking 3D basketball sculpture formed from layered acrylic panels, symbolizing depth, innovation, and artistic exploration.
Embedded velvet-lined doors housed printed invitation cards featuring clean, sophisticated typography and a scannable QR code, ensuring effortless RSVPs. Premium materials and tactile finishes underscored the event’s exclusivity.
Results
Captivated attendees, heightened anticipation, and reinforced the Lakers’ position as cultural innovators.