Synopsis.
Brandi, the picasso of makeup, has a unique bold, powerful and empowering style. She takes women into places of color that they never thought they could go.
- Visual Identity
- Brand Positioning
- Art Direction
- Web Design
- Print Design
- Packaging
Brandi is literally the face of the brand. The brand identity is edgy, bold and playful. The logo is made up of sharp edges and acts as a frame that can display her face or the various celebrities, politicians and just women and men of all backgrounds.
When working on the logomark, we knew we wanted to create something with sharp edges like broken glass. It needed to be able to have a strong bold presence even when no face is present inside. We also wanted to hide the S and the F in the abstract design. Do you see it, hidden in plain sight?
The 4-panel accordion brochure displays all of the text content in an appealing, easy to read and digest manner.
And we're not done yet! Follow us on instagram and check back once we launch the new website.