Your Brand:
Top (6) Good (4-5) Ok (2-3) Bad (1) Danger (0 or less)
Your Customer:
Top (4) Good (3) Ok (1-2) Bad (0) Danger (negative)
Best Fit:
Top (4) Good (3) Ok (1-2) Bad (0) Danger (negative)
Homepage:
Top (6) Good (4-5) Ok (2-3) Bad (1) Danger (0 or less)
Page Speed:
Top (2) Good (1.5) Ok (1) Bad (0) Danger (negative)