How to Reduce Bounce Rate and Elevate Customer Experience via Chatbots

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  1. Why are Chatbots Revolutionary?
  2. Engaging Your Customers
  3. Less Waiting Leads to More Conversions
  4. Save Your Company Money
  5. Reduce Your Cart Abandonment Rate
  6. Help You Go Global
  7. Collect and Analyze Important Customer Information

Nobody wants a high bounce rate. If a large percentage of your visitors leave the site without exploring past the front page, then it’s impossible to get a decent number of conversions. But how do you keep the visitors engaged?

Obviously, your content needs to be super relevant to your audience, the pages need to load quickly, and everything should be optimized for mobile view. But once you’ve got all that covered, there’s still one magic tool left that makes people stay on your site longer – a chatbot.

That’s right.

Whether you run an online gaming website or a home-based coaching business, a chatbot is an excellent way to enhance the customer experience. It reassures customers that they can get immediate answers to any questions. That encourages them to explore your site further. Let’s take a closer look.

Why are Chatbots Revolutionary?

The cool thing about chatbots is that they can replace customer support by utilizing artificial intelligence (AI). The automated program can understand when being interacted with and give relevant answers to questions. While some chatbots have pretty uncomplicated programming and can only recognize simple keywords, others can hold intricate and complex conversations on specific topics. It all has made most businesses in 2021 consider using chatbots as an integral part of their customer support system.

surprised young woman browsing mobile phone

Chatbots are Engaging the Customers

Put yourself in the customer’s shoes for a second. If you’re looking to buy an item from a company, you’re probably visiting their website to get answers to queries. But you wouldn’t like to go through all the content on the website to find the answers. It takes a lot of time, plus, you may not find what you’re looking for.

A well-developed chatbot can find answers to most questions in only seconds. And guess what? Customers love this and will stay longer on your site to engage with the quick-answering chatbot. It can handle many different questions at the same time. Even the best customer support staff can not provide such a stellar experience.

Less Waiting Leads to More Conversions

Look, if the customers don’t have to wait around to get answers, they are much more likely to follow through with the purchase. But it can sometimes take five minutes for a support rep to answer the call or chat. Five minutes may not seem like a long time, but it’s long enough to make a prospect cancel their buy.

Providing customers with immediate answers about the functionalities of your products keeps them interested.

Providing customers with immediate answers about the functionalities of your products keeps them interested. Ultimately, they’ll be more content with the purchase because they got exactly the item they were looking for. And we all know that content customers make repeat purchases and recommend you to their friends and family. All these thanks to the swiftness of a chatbot.

Chatbots Save Your Company Money

The great thing about having a chatbot is that you don’t need to pay it a salary. Having customer service jobs in your organization can get very costly. Plus, having people sit idle for a part of the day, waiting for calls, is not the most efficient way to allocate your company’s resources.

The questions asked will be pretty much the same every time, and your staff should be dealing with more complex and pressing matters. Putting an automated chatbot in charge of the everyday conversations frees up your people to handle more skill-based issues. And if one of your clients has a more challenging question, the chatbot can connect them to someone from the technical department. 

Reduce Your Cart Abandonment Rate

There’s nothing that gets the cart abandonment rate up higher than a tedious and lengthy checkout process. Whether it’s making deposits in an online casino or purchasing a new washing machine, the process needs to include a minimum amount of fields to fill. If anything is even slightly confusing, then the prospect will most likely bounce off the website. But even if you’ve made everything crystal clear about checkout, you can make the procedure even smoother with a chatbot. They are always ready to assist the customers making the purchase.

Chatbots Help You Go Global

If you’re running an online business, you’re probably interested in reaching people all over the world. But even though English is the world’s most commonly used language, many people in various regions prefer to use their native, especially when making purchases.

What’s the solution? Should you hire a local support team for every country? It would not fit into the budget of most businesses. Here’s where the multilingual chatbot speaking hundreds of languages can help. It enables visitors to engage with the site in their mother’s language. This convenience will guarantee to make them stay longer. 

Collect and Analyze Important Customer Information 

Here’s another way chatbots can reduce your bounce rate: they help you gather and process customer data. Just like any other AI system, chatbots can analyze large amounts of information. It enables them to come up with more personalized approaches for individual clients. That, in turn, makes the customers bounce from your page much less likely. 

Chatbots also gather and measure information about their performance. So it becomes clear pretty quickly if they’re sending visitors to the wrong pages or giving incorrect answers. Luckily, correcting the mistakes is easy and usually requires only user workflows and script updates.

Conclusion

The bottom line is: chatbots help you sell more products by making the customer experience more convenient and personalized. And the best part is that once the chatbot is set up, it works for you for free and requires very little maintenance. Most customers these days expect a website to have a chatbot. It helps them to develop a strong relationship with your brand.

So keep up with the latest trends and implement this cost-effective software on your website. You’ll engage your visitors, get better customer reviews, and boost the conversion rate. What could be better?

Don’t have a chatbot and not sure where to start? You can hire a creative design agency to help you.

Author’s Bio

Thomas Glare is a technology writer with years of experience in software development. He has a deep understanding of software applications in solving everyday problems. When he’s not spending time being active, he’s researching solutions to a problem that plagues man on a daily basis. 

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