Turning your vision into a logo that perfectly represents your brand will be much easier if you have a great brief. Briefs are very much liked because they give people on the other side a glimpse of what they can expect from your cooperation.
“The right logo says everything without saying a word.”
If you want to help the designer understand what “the right logo” is for your brand, you’ll need the brief. Thanks to the logo brief, you can eliminate unnecessary misunderstandings and direct the process towards your needs.
If you wonder how you can craft comprehensible briefs, here are some crucial tips that can serve you as a guide.
1. Introduce Your Company
Answer the simple question of who you are. Why is this relevant for a logo brief, you ask? Because the logo will present your company.
The designer will have a better idea of how to design a logo that represents your brand’s personality if you introduce them to your brand.
Now then, let’s get started!
Include information such as:
- The name of the company
- Date of establishment
- The products you sell
- Your values
- Your slogan
These pieces of information can help the designer define your brand. For example, if you are a company with a long tradition, they would consider your previous logos and their success with the audience.
Within this section, you can explicitly mention what your company’s goals are in terms of this logo. What do you want to achieve with a new logo?
Describing what the new logo should do for your company can give the designer a clearer perspective of their assignment.
To help you understand what kind of goals the logo can assist you with, here are some examples:
- Building authenticity to strengthen the relationship with the customers.
- Rebranding and building awareness of “the upgraded brand” with a new logo.
If the logo designer will be a part of the bigger project, such as revamping your brand’s image, knowing that from the very beginning can be helpful.
2. Define the Target Audience
The logo needs to win over certain people. In this section, explain who those people are.
Be specific when describing your target audience. Their characteristics, likes, and habits determine what kind of logo will resonate with them best.
The information about the target audience you should include in the brief are:
- Demographics (age, gender, location, etc.)
- Target audience’s needs
- Target audience’s preferences
- Purchasing habits of the target audience
All of this can help the designers understand who they need to impress.
There are two routes you can take when describing your target audience. You can list the target audience’s traits, or you can create a persona.
Melissa Bay, a designer and contributor writer at TrustMyPaper, explain: “ A persona presents the embodiment of your target customers. It has all the main characteristics that your target audience has. Based on that, the designer can target their efforts towards this persona.”
3. Explain the Desired Look and Feel of the Logo
What did you have in mind for this logo? Now you get to tackle the creative part of the brief – the actual design.
The more style-related information you provide, the easier the designer will turn your idea into reality.
You can mention the following aspects of the design in the brief:
Write about what kind of style matches your brand best. Should the logo be minimalist or modern? Do you want a subtle logo, or do you want it to be loud? Communicate the basic style preferences.
Specify the color scheme of the logo. Since the logo typically has the brand colors, provide the colors and shades that the designer gets to play with.
If you have certain fonts in mind for your logo, mention which they are. For example, you can mention the fonts you plan to use in the rebranding process.
Logo design examples that you like
Are there any logos whose style you admire? Providing the designer with logo examples that you like can give them inspiration for your logo design.
Even though there are several design elements that you should cover, bear in mind that you should aim for a concise and straightforward brief. If you aren’t sure how to concisely describe and list your logo preferences, turn to writing services for help. You can find the most affordable and yet highly professional solution in essay writing services. Expert writers and editors at TopEssayWriting and GrabMyEssay can help you present what you want comprehensively.
4. Budget and deadline
The amount of money that will be at disposal for the logo, as well as the amount of time that the designer has, will influence the arrangement. Be specific about the budget and deadline, and you’ll be able to come to an agreement much faster.
Setting the deadline helps you organize your business strategy. On the other hand, the designer can organize their work obligations accordingly. You shouldn’t forget that the designer can have other projects as well. Not to mention that if the designer has a tight deadline, that usually demands an increase in budget.
In case you are on a tight budget, the designer needs to know about it. Based on your budget, they can let you know how much they can do for you within that price range.
With a well-written logo design brief, you won’t have to stress about your collaboration going in the wrong direction. The brief will keep everyone involved informed and focused on the key components of logo design.
Don’t go blindly in such an important endeavor that is logo design. Use the brief to specify your ideas and ensure that the logo perfectly depicts your brand’s personality.
Nicole Garrison is a content strategist, writer, and contributor at several dissertation writing platforms. She is a dedicated and experienced author who pays particular attention to quality research. Nicole consistently attends different courses, seminars, and conferences that keep her knowledge up to date. In her free time, Nicole is a passionate runner and traveler.