Did you know that it only takes about 7 seconds for a client or customer to form their first impression of your brand?
That means that within the blink of an eye, you could either gain a new customer or lose one. That also means that it doesn’t matter how good your product or service is if your presentation isn’t visually appealing.
The psychology of color is important when it comes to branding and the way people interact with your business. There’s also evidence that the shape of your logo affects consumer psychology, as well.
In fact, your logo can determine how consumers rate your professionality, reliability, and even your trustworthiness.
If the stakes seem high, that’s because they are. There’s a very simple solution, however. Hire a logo designer.
A Professional Graphic Design Gives You a Professional Image
You spend a lot of time and effort in making your business topnotch. Through hard work and learning, you have become an expert in your field, and your business is nothing but professional.
Professional branding is one of the most important steps you can take at this point to really showcase your company, no matter how big or small. But what if branding isn’t part of your wheelhouse?
Just like you have worked hard to become a leading expert in your field, professional graphic designers have worked hard to become a leading expert in theirs. Who could be a better fit for a job than someone who has years of experience and a proven track record?
When you hire a logo designer, you’re working with someone who is highly dedicated to your branding success and can guarantee a professional look.
Graphic Designers Can Provide Logo Variations
As a business owner, you probably already know that your online presence has a larger reach than your storefront or office. But did you know that within the next two years, mobile e-commerce sales are predicted to account for over 50% of online sales?
More importantly, did you know that what looks good on a desktop computer may not reformat properly to look just as good on a smartphone?
Graphic designers do. They can provide you with logo variations to suit all of your online needs.
Having consistent brand representation is crucial because you want to make sure your clients and customers know that they’ve found you every single time. That means that when they see your website on a computer, get an email from your company or come across your business card, they need to recognize your logo.
Professional Graphic Designers Know What’s In, Out, and Already Been Done
Unsurprisingly, there are thousands upon thousands of logos in existence today. Admittedly, most people would probably only recognize a small fraction of all of those logos.
Still, you don’t want to go through all the hard work of creating something you thought was original, just to find out it’s already been done.
Plus, you don’t want to create something so similar to another company’s branding that yours gets mistaken for theirs. Worse still, you don’t want to recreate something that failed miserably the first time.
When you hire a professional logo designer, you are delegating that research to someone who already knows a great deal about the types of logo design that exist today. The professionals know what worked, they know what didn’t, and most of all, they know why.
It’s one thing to say, “I don’t like that logo.” It’s another to know, “This logo wasn’t successful because it didn’t convey the business’s message properly.”
And really, that’s what you want your logo to do: to uniquely and boldly convey your business’s message.
You’re thinking, “But if I hire someone else to tell my story, won’t that meaning get lost?” Not with a real professional, it won’t!
Graphic Designers Will Convey Your Message
When you hire a logo designer, don’t expect that you are putting everything in their hands without a say. A good graphic designer will always collaborate with you.
Of course, every designer takes pride in their work and wants to make sure it is the best reflection of their expertise as it can be. However, that doesn’t mean that their artistic freedom should outshine your specific needs.
Your graphic designer will take everything you tell them about your business, your values, and your target consumers, and make it into something visually stunning. Chances are, your graphic designer will exceed your expectations and create something you never knew possible!
If there’s one thing that logo design pros know, it’s that branding is all about balance: balance between your vision and theirs, and balance between pure good looks and a well-conveyed message.
It’s Worth the Money to Hire a Logo Designer
You may be hesitant to invest money in your branding. It may seem like a better idea to try your own hand at graphic design or wait for revenue to start pouring in before contracting a professional.
We all want to save where we can but as a business owner, your primary objective is to make money. Right?
Having a good, recognizable logo can bring in a lot more revenue than you might think, especially when it comes to returning customers or clients. Now more than ever, brand loyalty is incredibly important.
Remember those seven seconds consumers give to new (or new to them) businesses? You’re not going to get a whole lot of brand loyalty if people dislike your branding and don’t stick around to see what you have to offer!
In other words, the money you spend on your branding is worth it. The better your logo and overall presentation, the more consumers will be drawn to your business. The more consumers you have, the more money you make. It’s just that simple!
Are You Ready to Make Your Business Stand Out?
Give yourself a break and hire a logo designer. If you’re ready to make that leap and give your business the extra pizazz it deserves, don’t wait another minute!
Get in touch with a designer today! This is the start of something beautiful for you and your business.
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