Go With the Pros: Why You Should Hire a Logo Designer to Build Your Brand

hire a logo designer

Did you know that it only takes about 7 seconds for a client or customer to form their first impression of your brand?

That means that within the blink of an eye, you could either gain a new customer or lose one. That also means that it doesn’t matter how good your product or service is if your presentation isn’t visually appealing.

The psychology of color is important when it comes to branding and the way people interact with your business. There’s also evidence that the shape of your logo affects consumer psychology, as well.

In fact, your logo can determine how consumers rate your professionality, reliability, and even your trustworthiness.

If the stakes seem high, that’s because they are. There’s a very simple solution, however. Hire a logo designer.

A Professional Graphic Design Gives You a Professional Image

You spend a lot of time and effort in making your business topnotch. Through hard work and learning, you have become an expert in your field, and your business is nothing but professional.

Professional branding is one of the most important steps you can take at this point to really showcase your company, no matter how big or small. But what if branding isn’t part of your wheelhouse?

Just like you have worked hard to become a leading expert in your field, professional graphic designers have worked hard to become a leading expert in theirs. Who could be a better fit for a job than someone who has years of experience and a proven track record?

When you hire a logo designer, you’re working with someone who is highly dedicated to your branding success and can guarantee a professional look.

Graphic Designers Can Provide Logo Variations

As a business owner, you probably already know that your online presence has a larger reach than your storefront or office. But did you know that within the next two years, mobile e-commerce sales are predicted to account for over 50% of online sales?

More importantly, did you know that what looks good on a desktop computer may not reformat properly to look just as good on a smartphone?

Graphic designers do. They can provide you with logo variations to suit all of your online needs.

Having consistent brand representation is crucial because you want to make sure your clients and customers know that they’ve found you every single time. That means that when they see your website on a computer, get an email from your company or come across your business card, they need to recognize your logo.

Professional Graphic Designers Know What’s In, Out, and Already Been Done

Unsurprisingly, there are thousands upon thousands of logos in existence today. Admittedly, most people would probably only recognize a small fraction of all of those logos.

Still, you don’t want to go through all the hard work of creating something you thought was original, just to find out it’s already been done.

Plus, you don’t want to create something so similar to another company’s branding that yours gets mistaken for theirs. Worse still, you don’t want to recreate something that failed miserably the first time.

When you hire a professional logo designer, you are delegating that research to someone who already knows a great deal about the types of logo design that exist today. The professionals know what worked, they know what didn’t, and most of all, they know why.

It’s one thing to say, “I don’t like that logo.” It’s another to know, “This logo wasn’t successful because it didn’t convey the business’s message properly.”

And really, that’s what you want your logo to do: to uniquely and boldly convey your business’s message.

You’re thinking, “But if I hire someone else to tell my story, won’t that meaning get lost?” Not with a real professional, it won’t!

Graphic Designers Will Convey Your Message

When you hire a logo designer, don’t expect that you are putting everything in their hands without a say. A good graphic designer will always collaborate with you.

Of course, every designer takes pride in their work and wants to make sure it is the best reflection of their expertise as it can be. However, that doesn’t mean that their artistic freedom should outshine your specific needs.

Your graphic designer will take everything you tell them about your business, your values, and your target consumers, and make it into something visually stunning. Chances are, your graphic designer will exceed your expectations and create something you never knew possible!

If there’s one thing that logo design pros know, it’s that branding is all about balance: balance between your vision and theirs, and balance between pure good looks and a well-conveyed message.

It’s Worth the Money to Hire a Logo Designer

You may be hesitant to invest money in your branding. It may seem like a better idea to try your own hand at graphic design or wait for revenue to start pouring in before contracting a professional.

We all want to save where we can but as a business owner, your primary objective is to make money. Right?

Having a good, recognizable logo can bring in a lot more revenue than you might think, especially when it comes to returning customers or clients. Now more than ever, brand loyalty is incredibly important.

Remember those seven seconds consumers give to new (or new to them) businesses? You’re not going to get a whole lot of brand loyalty if people dislike your branding and don’t stick around to see what you have to offer!

In other words, the money you spend on your branding is worth it. The better your logo and overall presentation, the more consumers will be drawn to your business. The more consumers you have, the more money you make. It’s just that simple!

Are You Ready to Make Your Business Stand Out?

Give yourself a break and hire a logo designer. If you’re ready to make that leap and give your business the extra pizazz it deserves, don’t wait another minute!

Get in touch with a designer today! This is the start of something beautiful for you and your business.

Make a Visual Impact: Important Elements of Effective Brand Design

brand design

When we love a brand, we stick with it. 

We check social media to see what they’re up to and blog posts to learn from them. The brands we trust become reliable friends, there to help when day-to-day problems impact us. 

According to research, brand loyalty is worth up to 10 times as much as a single purchase. So how do you convince customers to remain loyal to your brand?

Keep reading to discover the eight elements you need for impactful brand design.

With these tips, you can develop a corporate brand that keeps customers loyal for a long time. 

1. Purpose and Positioning

Your brand isn’t just a logo or color scheme. It also involves emotional, intangible elements as well. Together, every part of your brand helps you create an experience for your customers. 

Before you can develop the visual part of your brand, you need to determine its purpose and position:

  • Brand purpose is the reason your brand exists
  • Brand positioning involves your competitive advantage and customers

Establishing the brand’s purpose and position will inform everything else moving forward. 

Let’s start with your brand purpose. How does your brand change the world? Think about what’s happening in the world that’s relevant to your business. 

Then, think about what your brand delivers. The overlap—what your brand delivers to benefit the world—is your brand purpose.

Brand positioning, on the other hand, makes that purpose actionable. Knowing your target customers and competitors will tell you how to accomplish your purpose. 

2. In-Depth Market Research

In-depth market research can help determine your corporate identity’s:

  • Market
  • Customers
  • Competitors

It can also help you pinpoint the world events that connect back to your brand purpose. 

Try talking to your customers. Learn about who they are, what they need, and the problems they’re facing. You can also break your target audience into buyer personas based on:

  • Likes
  • Dislikes
  • Purchase behavior
  • Demographics (age, gender, marital status, education)

Dig into the details. Specifics can help you emotionally appeal to customers through your brand. When you know what your customers care about, it will become easier to speak with them. 

Don’t forget competitor research. Recognizing what elements other companies use in their brand design can help you differentiate. That way, your visual identity will stand out from all the rest.   

3. A Distinct Personality

Imagine your brand as a living, breathing person. How would they act? What would they say?

That brand personality can impact the tone and voice you use, as well as your messaging. Without a personality, customers might feel confused about who you are and what you do. A distinct personality, on the other hand, is easy to recognize and connect with. 

A professional agency can help you develop the fresh, distinct personality you need to connect with customers.

As an important part of your overall brand identity, the personality can help you communicate with customers on a personal level.

4. An Eye-Catching Logo

Now it’s time to bring these branding elements to life. 

Your logo is a central part of your entire brand identity. Your customers will see this piece of your brand more than anything else. It ties all your marketing materials together. 

Your logo can communicate class, sophistication, and professionalism. 

On the other hand, changing the imagery, font, and colors can communicate laughter, fun, and childhood memories. 

A logo should look recognizable. Otherwise, you’re fading into the background. Keep simplicity in mind, too. 

A cluttered, complicated logo will look messy and hard to read. A simple logo, on the other hand, works for a wide range of marketing materials.

Whether you’re using traditional marketing with flyers and brochures or digital ads, a simple logo can work everywhere.

5. A Distinct Color Palette

For a distinct color palette, consider one to three primary colors. You can use different color schemes such as monochromatic, analogous, or complementary.

What about color psychology? 

By instinct, we associate red with passion (red roses). Meanwhile, we connect green to nature and health (leafy vegetables). Yellow, on the other hand, is vibrant and energetic (sunshine). 

Think about the message you’re trying to convey. Even changing a color’s shade or tint impacts the messaging. For example, lighter blues are calming, but darker blues convey trust.

6. The Right Type

Font also plays a part in your brand design. The typography you choose should mesh well with your logos and color palette. 

Don’t get too fancy, but don’t choose a default font, either. Instead, try to find a serif and sans-serif that contrast for balance. Make sure they’re legible, too. 

The right combination can help you stand out.

7. Interesting Imagery

Supporting graphics will communicate your brand identity. These graphics include:

  • Photos
  • Icons
  • Design assets

Try to develop an asset library of images that have the same look and feel. Otherwise, customers might not associate the images with your brand.

Determining a go-to set of images will help keep your future marketing materials consistent. 

8. Brand Guidelines

According to research, consistent brand presentation across all platforms increases revenue by up to 23%.

Once you’ve developed the above brand elements, you can create brand guidelines to bring it all together. That way, everyone in your company is on the same page and working from the same vision. 

The brand guidelines will outline when and where different visuals are used. 

From letterheads to a social media post, these guidelines will keep your brand design consistent. Continuous brand consistency will help customers recognize you whether they’re online or in your store. 

Beautiful Branding: 8 Elements for Effective Brand Design

Effective brand design requires a lot more than a color and font type. To stand out from the crowd, you need research, personality, and brand guidelines to keep it all consistent.

Once customers see your brand regularly, they’ll begin to recognize you on sight. That brand recognition will lead to brand loyalty, allowing you to keep customers around for a long time. 

Request a quote from our team today to discover your new corporate brand.