Did you know that using a signature color for your business can increase brand awareness by 80%? If you’re currently brainstorming ideas for a logo for your business, that’s the kind of thing you need to keep in mind during the design process.
Creating a unique logo that is eye-catching and memorable should be the goal of every business owner. But doing so, and standing out amongst your competitors, can be quite the task.
How do I create the perfect logo for my business? What kinds of things do I need to consider when creating a logo for my business?
If you’re asking yourself these kinds of questions, wonder no longer, because we’re here to help!
In this article, we’ll tell you about a few things you should keep in mind during the logo creating process. After reading, you’ll know what you need to do to brainstorm a logo that everyone will love and remember!
Now then, let’s get started!
Don’t Be Afraid to Explore Ideas
If you’re about to start the process of brainstorming a logo for your business, odds are that you have some sort of idea of what you want already. While it’s good to have ideas or an overall general direction you want to head in, it’s also important to keep an open mind, especially early on.
There could be a logo concept that you’d absolutely love and would be perfect for your business, that you’re ignoring because it’s not exactly what you wanted initially. Keep an open mind during the early stages of the brainstorming process and consider any and every idea that you and your team have.
And if don’t have any ideas right out of the gate, that’s okay, too! Believe it or not, that’s actually forcing you to consider anything and everything, which as we just stated, is a good thing.
Understand Your Brand’s Core Values
When designing a logo, it’s important to have a firm grasp of what your business stands for. A good tip? Write down some words that describe your business, and what your goals and ideals are, so you can get an idea of the overall feel of your company is.
This will help you create a logo that fits your business and its brand. That way you can display what you and your company are all about to everyone who sets eyes on your logo!
Also, this will help you decide what kind of fonts and color schemes you need to utilize, as different fonts and colors mean different things.
For instance, if you’re creating a logo for your video game store, you’ll want to use fun and colorful fonts that give off a gamer vibe and attract other gamers. On the other hand, a wedding coordination company would probably be better off with something light and elegant. Your target audience is one of the most important things to keep in mind during the design process.
Decide What Type of Logo You Want
One of your first steps, as you begin doodling your ideas, should be deciding the kind of logo you want for your business.
For instance, you may want a simple typography logo that is straight to the point and easy to understand. Or, you may want a fun, cartoon mascot logo that has a bit more character and originality.
Again, it’s okay to try out different things, especially early on. Don’t be afraid to experiment with multiple design types until you figure out what style works best for you and your company.
Once you’ve got that squared away, you can focus in on one particular logotype, which will make the final decision that much easier.
Don’t Blend In with Your Competition
One of the absolute worst things you can do for your business is to create a logo that looks like all of your competitors’ logos. You want to stand out, not blend in, and a creative logo is a perfect opportunity to do so.
Now, it’s okay to take a look at the competition and see what they’re doing. But don’t copy them outright. The goal is to create something that is completely different from everyone else, but still works well and fits your brand.
Trust Your Designer
Last, but not least, it’s important to have complete trust in your designer to deliver the best logo imaginable. Remember, your designer is the expert, not you, so unless they present you with something you absolutely hate, trust them with your brand and let them have some creative freedom during the process.
Who knows, you may be surprised. Your designer may pitch something that is unlike anything that you had in your head but works better than anything you could have imagined. They’re the pros, after all, and they’re pretty good at this kind of thing.
And if you’re the designer, trust yourself, and have some fun! Don’t limit yourself, create a ton of different kinds of logos, and then narrow down on a specific style and tweak it until you have a result you’re happy with.
Use These Tips to Brainstorm a Logo
Well, there you have it!
Now you know the best way to brainstorm a logo for your business or brand!
Remember, it’s important to have fun and keep an open mind about things, especially early on in the process. Also, take a few moments to figure out what your company is all about, as that will help motivate you to create the best logo for your brand.
Looking to get a quote on a logo design for your company? Contact us today, we’ll be glad to assist you!