Did you know that 30% of websites are built using WordPress? Have you ever wondered why this is the case?
There are lots of website builders out there but WordPress is one of the most popular options. Thanks to unique features that make it stand out from the crowd, WordPress is the best choice for many businesses.
Check out these reasons why WordPress is great for building websites.
It’s Easy to Use
First and foremost, WordPress is easy to use. Creating a website can be intimidating, especially if you’re not a developer.
But with WordPress, the process is simple. In fact, it only takes five minutes to install the software.
Next, it’s time to get designing. There are lots of themes out there that are pre-built and free. This means that you can have access to beautifully designed, well-coordinated designs.
And to be able to do this without using intense CSS or HTML is a huge advantage of WordPress.
What if you want a more custom site? That’s totally possible too with some unique coding. Whatever type of site you want, WordPress can make it happen.
It’s Free & Open Source
Good news! WordPress is free.
Many website builders are expensive to use and require yearly fees. But with WordPress, the software itself is free and there are also tons of free themes out there you can use to design your site.
Another reason why WordPress is a great option? It’s an open source software. This means that it’s constantly being updated with the latest and greatest technology, keeping it relevant and working properly.
It Has a Strong Support Network
Since WordPress is so widely used, there are lots of people out there with answers to your questions. As you’re building your site, you’ll inevitably run into issues or have things you want extra help with.
In these moments, you can turn to WordPress’ forums for assistance. There are millions of questions that have been answered, so there’s a big chance someone’s already answered your question in the past.
But if not, feel free to ask your question. Soon, you’ll receive an answer and get the help you need.
Because WordPress is so big and it’s used all over the world, it’s trustworthy. You can rest easy knowing it’s secure and your information is safe.
However, since it is so well-known, hackers sometimes try to attack WordPress. But by doing a few simple things, you can be sure you keep your site safe.
For example, make sure you update WordPress every time a new version comes out. Also, only download plugins from WordPress itself, not random internet sites.
Another tip? Take advantage of security tools like WP Security. WordPress has lots of tools like this that you can use on your site to keep it secure.
At the end of the day, remember that WordPress as a whole is very safe and trustworthy. And it’s your job to make sure your individual site is hack-proof as well.
It’s Great for SEO
Any company interested in digital marketing should be familiar with search engine optimization (SEO). Basically, this is the process and strategy of having your webpages rank higher in Google search results.
Why is this important? The higher your pages rank on Google, the more clicks you’ll get, the higher brand authority you’ll develop, and the more business you’ll be able to do.
In fact, the first five sites in any given search result receive almost 70% of the clicks. So if you’re not in that area, you’re missing out on tons of potential customers.
One of the best choices you can make to improve your site’s SEO is to use WordPress. Google has set parameters for their rankings. The more parameters you complete, the higher your site will rank.
WordPress knows this and because of this has optimized their platform for the best rankings possible.
For example, one of the biggest things Google looks at is site speed. The web builder you use plays a big role in this, and WordPress is one of the fastest around.
Next, they want your images to be optimized correctly. This includes alt tags in all your images and pictures that are a manageable file size. WordPress makes this process simple by including a place for an alt tag in every picture you upload.
It Supports Multimedia Content
Last but definitely not least, WordPress is great with multimedia content. This means that you can easily include pictures, videos, and audio content on your website.
The main text function is a rich text editor in a what you see is what you get (WYSIWYG) style. In this area, you can easily include these types of multimedia content.
What if you want to include a more intense gallery of pictures? This is possible too with some simple code or certain plugins.
Including multimedia content is a great idea and honestly almost a must-have in today’s digital world. And WordPress makes this process really easy.
Why WordPress? Closing Thoughts
Now that you’ve read all about why WordPress is a great website builder, what’s next? It’s time to get started creating your site.
Brainstorm ideas about your messaging, design, and content. What do you want to communicate both through copy and through visuals?
Once you’ve decided these things, you’re ready to get started. But don’t feel like you have to do it on your own.
For professional branding and marketing services, contact our team today. We’re happy to work with you to bring your dreams to reality.